Keywords Bring People in For a Visit

Anyone who has a website of any kind strives to attract visitors. Lots of visitors. It makes us feel valuable, even popular (as silly as that may sound). The best way to attract new visitors is by the strategic use of keywords that search engines such as Google pick...

Digital Technology and the Book Business

Sometimes we “old-school” types get so caught up in traditional mindsets when it comes to books that we fail to see the opportunity forest for the trees. Count me among those slowly opening their eyes. The new social media world has turned out to be a great venue for...

It’s Promotion Time

Until you experience it for yourself, it’s hard to imagine how much time and effort goes into the promotional efforts surrounding a book release. There’s the push for media attention, the requests for bookstores to carry it, and various online promotions – such as...

Make Friends With Your Editor

Home►Blog Putting the final touches on a book manuscript requires one of the most challenging aspects on being an author – setting your ego on the shelf. For as many hours as you spend, as much sweat equity as you invest, as careful as you try to be, you’re just too...