It’s Promotion Time

Until you experience it for yourself, it’s hard to imagine how much time and effort goes into the promotional efforts surrounding a book release. There’s the push for media attention, the requests for bookstores to carry it, and various online promotions – such as...

Make Friends With Your Editor

Home►Blog Putting the final touches on a book manuscript requires one of the most challenging aspects on being an author – setting your ego on the shelf. For as many hours as you spend, as much sweat equity as you invest, as careful as you try to be, you’re just too...

Be Careful What You Wish For

As I was wrapping up work on my first book a year ago, “Bodyguard to the Packers,” with former Green Bay Packers security director Jerry Parins, we were searching for a photo that would help the book jump off the shelves. Jerry owned a great photo of Brett Favre...

It Never Hurts to Tell People What You Are Up To

Every once in a while – OK, more often than you’d think – being an extrovert pays dividends. That was the case in early December 2007, when I was introduced through a third party to Tracy Ertl, owner of TitleTown Publishing, while waiting through a fog delay at the...

It’s Like Eating an Elephant

No one tells you this in “author school,” but writing a manuscript is the easy part of the book business. That part you can control; it’s getting a publisher to think enough of your project to invest time and money in bringing it to reality that’s the challenge. Jerry...