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The business of medicine was once viewed as a taboo subject, but health care marketing is now acknowledged as a critical component to fiscal success.
Understanding the dynamics between providers and their peers, and organizations and the public, requires experience best obtained from the inside. My background includes a healthy dose of the medical world from multiple angles: I used to work as a communications specialist for a hospital and multi-specialty clinic system, and I’m married to a nurse practitioner.
Most important, I’ve developed the ability to convey information about complex subjects while making it understandable for the intended audience.
Creating an appropriately written medical piece can mean the difference between a successful promotion and a waste of money.
Contact me to discuss your project and receive a preliminary time and cost estimate.